December 1, 2018
Have you wondered why consumers wait for hours at an Apple Store to be first to buy their newest product? Apple’s “why message” provides the reason before the features/benefits. Steve Jobs inspired others and changed behaviors by tapping into their passions and beliefs. The result-a sustainable, successful business with strong brand loyalty.
Here’s a simple exercise to help you plug into your “why”.
- Draw 3 circles on a note pad. Make sure all 3 circles overlap with each other.
- In each circle, put one of your passions. Make sure one has a “who” to it.
- Think about the life experiences behind the 3 you selected.
The intersection of the 3 circles is your “why”. Is this the reason your business exists? Does it keep you anchored in challenging times?
For example, I’m a SCORE volunteer because I am passionate about helping entrepreneurs succeed, continuously learning and collaborating with others to grow a thriving small business ecosystem.
Do you lead with a clear “why” that inspires others and builds trust? If what you came up with is different than what you’re doing now – reflect and adjust.
To learn more, check out Simon Sinek’s TEDx talk.
– Pat Loftus, SCORE, Chapter Executive Committee
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