With the sheer size of the internet, it’s increasingly difficult to reach your target audience. Even when you use every resource in your digital marketing tool box, it can feel as if the money and effort you are pouring into having a digital presence always falls short. One option for more efficient and effective digital marketing is pay-per-click advertising.

What is Pay-Per-Click-Advertising?

Pay-per-click (PPC) advertising is a digital marketing strategy in which advertisers pay (as the name suggests) per every click of their ad.

Benefits of PPC for Businesses

The main draw is control because you’re only charged when someone clicks on your ad, Many PPC platforms allow you to easily track ad engagement, allowing you to adjust your strategy as needed.

Learn more about how to up your digital marketing game here.

– David Allen, President, Allen Media 
Contact Biz Tip contributor, David Allen